http://www.lindayang.com Linda Yang Mon, 19 Sep 2011 16:16:50 +0000 http://www.lindayang.com en http://www.lindayang.com/Contact http://www.lindayang.com/following/lindayang.com/Contact Mon, 19 Sep 2011 16:16:50 +0000 Linda Yang 1151559 e: linda@lindayang.com c: 917.740.9462 Currently at: TBWA/Chiat/Day NY Previously at: Crispin Porter + Bogusky CO Digitas NY @radical.media NY DraftFCB NY Mpower Labs, innovation lab of Mpower Ventures facebook linkedin twitter http://www.lindayang.com/CreditCounseling http://www.lindayang.com/following/lindayang.com/CreditCounseling Thu, 01 Sep 2011 15:01:50 +0000 Linda Yang 592453 CREDITCOUNSELING.ORG The effects of bad credit are at first intangible. A negative balance on a screen is a small number in a small font. A receipt is as thin and harmless as it is weightless. It's something you could crumple up. But people need to realize the devastating consequences of poor financial decisions, and to think before they swipe. Print <img src="http://payload.cargocollective.com/1/1/43388/592453/Credit Counseling_800.jpg" border="0" width="670" height="431" width_o="800" height_o="515" src_o="http://payload.cargocollective.com/1/1/43388/592453/Credit Counseling_800_o.jpg" align="left" /> Austin Addy's Gold http://www.lindayang.com/Dentyne http://www.lindayang.com/following/lindayang.com/Dentyne Mon, 08 Aug 2011 03:59:54 +0000 Linda Yang 1152931 DENTYNE Gum is an important part of someone's social playbook. Whether a piece is best needed for conversation, flirting, party prep, picking up a stranger, pillow talk, or just-in-case moments, you need fresh breath to socialize. Dentyne will leverage social situations to help consumers start a conversation with each piece of gum. A free, customized pack will be sent to consumers through a digital promotion website. Customized Pack Promotion <img src="http://payload.cargocollective.com/1/1/43388/1152931/Untitled-2.jpg" border="0" width="670" height="408" width_o="799" height_o="487" src_o="http://payload.cargocollective.com/1/1/43388/1152931/Untitled-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43388/1152931/for pickup_800.jpg" border="0" width="670" height="482" width_o="773" height_o="557" src_o="http://payload.cargocollective.com/1/1/43388/1152931/for pickup_800_o.jpg" align="left" /> http://www.lindayang.com/Entrepreneurship http://www.lindayang.com/following/lindayang.com/Entrepreneurship Wed, 30 Mar 2011 16:51:08 +0000 Linda Yang 1151180 LESS SCHOOL. MORE ENTREPRENEURSHIP. While in school, I won a venture pitch competition and started working for serial entrepreneurs in Austin, TX, immersing myself in the world of startups - the world of risk taking, inventing, innovating, problem solving, and adapting. The world that rewards fearlessness, teamwork, and most importantly, the big idea. I learned from venture capitalists, serial entrepreneurs, ex-McKinsey consultants and Stanford MBA's. I used every tool in my ad background to help entrepreneurs launch new products, start new retail ventures from scratch, restructure old business models, or rebrand existing startups. This honed me into the kind of idea person that doesn't come from a strict ad background. These different work and life experiences allow me to think like a creative hybrid and at the same time prevent me from being a creative clone. These experiences are what set me apart. Here are some more of my work and projects that you wouldn't find in a traditional ad portfolio. TWEETPORT - Digital Digest/ New Product Launch/ Startup <img src="http://payload.cargocollective.com/1/1/43388/1151180/tweetport home.jpg" border="0" width="670" height="406" width_o="1436" height_o="871" src_o="http://payload.cargocollective.com/1/1/43388/1151180/tweetport home_o.jpg" align="left" /> TweetPort.net uses algorithms from Digg, Delicious, Facebook, and Twitter to synthesize only the most relevant and important tweets from your Twitter network into one daily digest in your inbox. Social Media Consultant/ Business Strategist/ Brand Specialist/ Copywriter: Linda Yang RISEAUSTIN.ORG - Event Conference/ Entrepreneurial Movement/ Startup <img src="http://payload.cargocollective.com/1/1/43388/1151180/Screen shot 2011-03-16 at 8.35.04 PM.png" border="0" width="670" height="407" width_o="1435" height_o="873" src_o="http://payload.cargocollective.com/1/1/43388/1151180/Screen shot 2011-03-16 at 8.35.04 PM_o.png" align="left" /> While I was working for Businessweek's Most Promising Social Entrepreneurs, they launched an initiative called RISE (Relationship Information Series for Entrepreneurs). I worked in their innovation lab/ startup incubator at the time, and was promoted to Program Coordinator of RISE. RISEaustin.org is a city-wide, SXSW style conference that happens every year, open to entrepreneurs for free. It had only just begun when I was hired, and today, is a global initiative. Program Coordinator/ Marketing Coordinator/ Event Planner/Web Producer/Massive Networker/ Doer of all things big or small: Linda Yang MPOWER LABS - Startup Lab/Incubator of Mpower Ventures Portfolio of Companies <img src="http://payload.cargocollective.com/1/1/43388/1151180/Screen shot 2011-03-16 at 8.41.55 PM.png" border="0" width="670" height="408" width_o="1431" height_o="873" src_o="http://payload.cargocollective.com/1/1/43388/1151180/Screen shot 2011-03-16 at 8.41.55 PM_o.png" align="left" /> While I've worked at various agencies, what started my obsession with the big idea was working at an entrepreneurial startup lab/incubator. Basically, if you take an advertising creative and put them in a startup incubator, you get an idea person on steroids. That was me. I helped in an assistant capacity to launch four different companies from scratch, some of which have been featured in BusinessWeek, The Economist, and Fast Company. I learned a TON. I watched entrepreneurs band together in a basement and start company after company. I fully absorbed a mentality of teamwork, risk taking, and the power of a great idea. Most importantly, I took all this experience and applied it to ads. Strategy/ Branding/ Marketing/ Product Development Assistant: Linda Yang http://www.lindayang.com/______________-2 http://www.lindayang.com/following/lindayang.com/______________-2 Mon, 21 Mar 2011 19:48:13 +0000 Linda Yang 1160138 http://www.lindayang.com/______________-1 http://www.lindayang.com/following/lindayang.com/______________-1 Mon, 21 Mar 2011 19:47:12 +0000 Linda Yang 1151977 http://www.lindayang.com/Nike-iD http://www.lindayang.com/following/lindayang.com/Nike-iD Mon, 21 Mar 2011 19:37:48 +0000 Linda Yang 592448 NIKE ID Nike is the expert on empowerment, and there's nothing more empowering than bringing forth something of your own into the world. NikeID.com allows consumers to customize and create their own shoe. The consumer is creator, the shoe being an extension of the individual, and the individual being an extension of the shoe. The product is about identity, expression, and empowerment through your own creation. Print <img src="http://payload.cargocollective.com/1/1/43388/592448/nikeid_1.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/43388/592448/nikeid_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43388/592448/nikeid_2.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/43388/592448/nikeid_2_o.jpg" align="left" /> Product Development - Customizable Soles A new product attribute will allow the consumer to customize the sole of their shoe through NikeID.com. With designs as individualistic as fingerprints, each pair of NikeID's will truly reflect ones own creation. <img src="http://payload.cargocollective.com/1/1/43388/592448/web1_15.jpg" border="0" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/1/43388/592448/web1_15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43388/592448/web2_1067_960.jpeg" border="0" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/1/43388/592448/web2_1067_o.jpeg" align="left" /> http://www.lindayang.com/Stories http://www.lindayang.com/following/lindayang.com/Stories Mon, 21 Mar 2011 16:32:11 +0000 Linda Yang 1198384 HOW ABOUT A STORYTELLER THAT LIVES LIKE A STORYTELLER? The reasons I went traveling after graduation are much the same reasons I'm in advertising — to inspire, understand bigger pictures, and tell stories with my life. Everyday is a challenge, and an opportunity to explore culture. Whether I'm in digital/interactive media-no-man's-land or the great city of Rome, my strengths are in problem solving in foreign environments, pushing unknown boundaries, and crafting stories. Here's a years worth. EUROPE Crashing the Cannes Lions 2010. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4658.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4658_o.JPG" align="left" /> Easter in Rome.<img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_1861.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_1861_o.JPG" align="left" /> Delirium Tremens <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_0891.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_0891_o.JPG" align="left" /> Oh you know me.. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2133.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2133_o.JPG" align="left" /> Roman Forums at Night.<img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2160.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2160_o.JPG" align="left" /> Double Rainbow Moment.<img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2335.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2335_o.JPG" align="left" /> Venice - the last city in the world you'd want to sprain an ankle. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2412.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2412_o.JPG" align="left" /> Too poor for a gondola ride, yet enough medical insurance for a jet boat. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2416.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2416_o.JPG" align="left" /> Jiřího z Poděbrad - my metro stop. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2781.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2781_o.JPG" align="left" /> View from my balcony - babies crawling up a TV tower. Compliments of David Cerny.<img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2786.JPG" border="0" width="670" height="1005" width_o="2048" height_o="3072" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2786_o.JPG" align="left" /> Zelená Hora , Unesco Site.<img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3147.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3147_o.JPG" align="left" /> Beers in Belgium. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_0869.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_0869_o.JPG" align="left" /> Classic Czech - goulash and bread dumplings. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3166.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3166_o.JPG" align="left" /> Town of Český Krumlov - epitome of fairy tale. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3198.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3198_o.JPG" align="left" /> Český Krumlov + Friends + Cold Pilsner = Best Raft Trip in Life. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3214.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3214_o.JPG" align="left" /> Austrians, Romanians, and me in Praha.<img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3529.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3529_o.JPG" align="left" /> My landlord moonlighted as a bassist. Free jazz tickets - yayuh. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_1276.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_1276_o.JPG" align="left" /> 23rd birthday drinks in Vienna. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3700.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3700_o.JPG" align="left" /> Sistine. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2043.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2043_o.JPG" align="left" /> Golden Hour in Rome. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2105.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2105_o.JPG" align="left" /> St. Peter's Basilica in Vatican City. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2201.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2201_o.JPG" align="left" /> Hosting. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3374.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3374_o.JPG" align="left" /> Markets in Vienna. <img src="http://payload.cargocollective.com/1/1/43388/1198384/SSL22193.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/SSL22193_o.JPG" align="left" /> Mass at Stefansdom in Vienna. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3692.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3692_o.JPG" align="left" /> Eating like a caveman. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2767.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_2767_o.JPG" align="left" /> Beloved Praha. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4114.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4114_o.JPG" align="left" /> Biking in Berlin. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4194.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4194_o.JPG" align="left" /> Destroyed. Rebuilt. Destroyed. Rebuilt. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4422.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4422_o.JPG" align="left" /> The Wall. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4436.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4436_o.JPG" align="left" /> Brandenburg Gate in Germany. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4457.JPG" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4457_o.JPG" align="left" /> ASIA What political unrest looks like in Taipei, Taiwan. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4516.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4516_o.JPG" align="left" /> Beijing! <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4850.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4850_o.JPG" align="left" /> Chiang Kai Shek Memorial Hall in Taipei. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_5195.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_5195_o.JPG" align="left" /> Friends on Stage. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_5218.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_5218_o.JPG" align="left" /> Seoul at Night. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_5780.JPG" border="0" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_5780_o.JPG" align="left" /> National Theater of Korea. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_6135.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_6135_o.JPG" align="left" /> Jiou Fen, Taiwan - the city that Miyazaki's "Spirited Away" was based on.<img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_6364.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_6364_o.JPG" align="left" /> Avenue of the Stars in Hong Kong / My favorite Cantonese Director <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3712.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3712_o.JPG" align="left" /> Forbidden City - Intimidating name. Silly picture. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4759.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4759_o.JPG" align="left" /> Natural Springs in Taiwan. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4987.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4987_o.JPG" align="left" /> Reminds me of a Kooks song. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_5044.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_5044_o.JPG" align="left" /> A couple miles from where my grandfather is buried. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_5051.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_5051_o.JPG" align="left" /> Visiting Texan expat friends in Seoul. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_5942.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_5942_o.JPG" align="left" /> From Victoria Peak in Hong Kong. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3227.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3227_o.JPG" align="left" /> Victoria Harbour at Night. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3639.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_3639_o.JPG" align="left" /> Visiting Beijing on it's national anniversary. <img src="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4433.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/43388/1198384/IMG_4433_o.JPG" align="left" /> http://www.lindayang.com/Flow-Theory http://www.lindayang.com/following/lindayang.com/Flow-Theory Mon, 14 Mar 2011 08:28:08 +0000 Linda Yang 1152792 THOMAS EDISON AND FLOW Every artist gets lost in their work at some point. We've all done it. Csíkszentmihályi Mihály studied this phenomenon in the 60s and came up with the concept of Flow. It's what you could call "being in the zone". To illustrate the concept, my friends and I created exactly that, a game, starring Thomas Edison whose genius contributions to society were undeniably the result of some Flow action. Interactive Game It's a working site! Play the game here. <img src="http://payload.cargocollective.com/1/1/43388/1152792/fllow_800.jpg" border="0" width="670" height="409" width_o="800" height_o="489" src_o="http://payload.cargocollective.com/1/1/43388/1152792/fllow_800_o.jpg" align="left" /> Art Director/ Copywriter: Linda Yang Sound and Film: Kevin O Dowd Web Master: Ibrahim Kabil Researchers: Tina Carlson/ Laura Herne http://www.lindayang.com/Tupperware http://www.lindayang.com/following/lindayang.com/Tupperware Thu, 10 Mar 2011 19:31:33 +0000 Linda Yang 592446 TUPPERWARE There's no other way to put it. These past few years, the economy sucked. But there are some great things that have come out of it. It's no longer acceptable to spend unwisely. It's not ok to eat out all the time, and that mentality is great. It's the perfect opportunity for Tupperware to shed it's "Your Mother's Tupperware" brand, and to appeal to a modern, young, and sophisticated consumer that lives a healthy, financially, and socially responsible life. Print <img src="http://payload.cargocollective.com/1/1/43388/592446/Tupperware_1_4.jpg" border="0" width="450" height="600" width_o="450" height_o="600" src_o="http://payload.cargocollective.com/1/1/43388/592446/Tupperware_1_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43388/592446/Tupperware_2.jpg" border="0" width="450" height="600" width_o="450" height_o="600" src_o="http://payload.cargocollective.com/1/1/43388/592446/Tupperware_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/43388/592446/Tupperware_3.jpg" border="0" width="450" height="600" width_o="450" height_o="600" src_o="http://payload.cargocollective.com/1/1/43388/592446/Tupperware_3_o.jpg" align="left" /> Reinventing the Tupperware Party For this campaign, traditional Tupperware parties will be reinvented to bring consumers and their communities closer together through social activism. Tupperware parties will be celebrations of the main benefits of the product - the power of organization and "saving it", as consumers organize themselves for a project they care to save. Social media and interactive executions will serve as effective party planning tools as well as the medium to spread the campaign message "Tupperware Saves It". <img src="http://payload.cargocollective.com/1/1/43388/592446/tupperware party.jpg" border="0" width="670" height="502" width_o="1260" height_o="945" src_o="http://payload.cargocollective.com/1/1/43388/592446/tupperware party_o.jpg" align="left" />